Card issuing - show the world, who are your customers

Issunig an own payment card is for a growing number of entrepreneurs getting more interesting than ever. Your brand will be recognized by everyone in the world - where ever your customers pay with your branded card.

Branded cards are issued by financial institution or a company licensed by Visa or Mastercard. The cards contain logos of a company as well as the logo of Visa or Mastercard. 

Unambiguous branded cards positively affect your brand's recognition, leading to an raised status of your company in the eyes of customers and partners.

First of all, branded cards will help to increase the client base. The logo of the company on the card continiously reminds of your brand, which increases customer loyalty. You can choose to use loyality programs, a point system for better promotion of the company's services. Expand your business to new channels, such as mobile, IoT and eCommerce, and using trusted identities to secure interactions and transactions.

Card issuing - step by step

Your organization had an idea to start issuing payment cards. After analyzing customer demands and matching those with your business relevant to card products it will be time to start with practical steps. Mastercard or Visa or another brand? The most important value that schemes can offer to your business is a worldwide acceptance network. Other schemes like Discover, AMEX, JCB and Diners Club or domestic ones. To get the best acceptance, only Visa or Mastercard can help. You need to become a member of Visa or Mastercard, if you choose for such scheme. There are several licensing options available:

• 1st is the full membership and means that your organization will have a full financial responsibility towards schemes.
• 2nd is the sponsored membership and that means that your organization shall find some existing full member of the scheme who will be financially responsible towards scheme on your organization activities. In most cases the only option to start is sponsored membership.

From schemes your business will get access to the worldwide acceptance network. But most important brand towards your customers is your organization brand, not Visa nor Mastercard, it is your product and your card!